Eyecare Business, 1st Edition
Marketing and Strategy
Date of Publication: 03/2001
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
Key Features
Author Information
By Gary L. Moss, OD, MBA, FAAO, Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA and Peter G. Shaw-McMinn, OD, Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA
